ZEE5 Global premieres blockbuster Punjabi movie Puaada; ups focus on Punjabi content with further releases in the pipeline

Mumbai : ZEE5 Global, the world’s largest streaming platform for South Asian content, has premiered the hit Punjabi rom-com film Puaada on 17th September.Starring popular jodi Ammy Virk and Sonam Bajwa in the lead for the fourth time, Puaada has been produced by ZEE Studios and directed by Rupinder Singh Chahal. The movie narrates the love story of Jaggi, a Punjabi village boy who runs a dairy farm and Raunak, the daughter of an air force officer.
Hailing from two completely different backgrounds, the couple faces a number of issues on their journey towards love as they decide to confess it to their respective families. Despite the families’ differences, they agree to meet, and an unexpected twist puts them into chaos! Puaada is a complete family entertainer where Jaggi and Raunak have to rise above all odds and save their relationship. The crazy desi love story promises to be a fun-filled ride.
Archana Anand, Chief Business Officer, ZEE5 Global, said, “Punjabis make up a significant part of the South Asian diaspora in U.S., Canada, Australia and other countries and have strong ties to their community and language. We are ramping up our portfolio of Punjabi content for these audiences by adding a variety of movies and shows, starting with the digital premiere of Puaada. A blockbuster hit across markets, Puaada is sure to delight audiences who can now enjoy the movie on any device of their choice.”
In addition to Puaada, ZEE5 Global is upping the ante on Punjabi content for its audiences, with a slew of titles such as Punjabiyan Di Dadagiri with Harbhajan Singh as the show host, Haseeyan Da Halla 2 with Jaswinder Bhalla, Geet Dholi, Tedha Medha Saada Vedha, and Chhoti Jathani coming up from the ZEE Punjabi channel. The platform will also add Punjabi movies and shows, in addition to movies such as Saab Bahadar, Super Singh, Band Vaaje, Kala Shah Kala, Channa Mereya and many more.
The platform will add new Punjabi content every quarter. The upcoming line up also includes the Binnu Dhillon & Jaswinder Bhalla starrer Jinne Jamme Saare Nikkame . Puaada has premiered on ZEE5 Global on 17th September. Users can download the ZEE5 app from Google Play Store / iOS App Store, on Roku devices, Samsung Smart TVs, Apple TVs, Android TVs, and Amazon Fire Stick. ZEE5 is also available on www.ZEE5.com.
About ZEE5 Global : ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 18 languages: Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, including six international languages Malay, Thai, Bahasa, Urdu, Bangla and Arabic. ZEE5 is home to 170,000+ hours of On Demand Content. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays and Health and Lifestyle content all in one single destination.
ZEE5 offers key features like 15 navigational languages, content download option, seamless video playback and Voice Search. Users can download the ZEE5 app from Google Play Store / iOS App Store, on Roku devices, Samsung Smart TVs, Apple TVs, Android TVs, and Amazon Fire Stick. ZEE5 is also available on www.ZEE5.com., ZEE5 Global Twitter: https://twitter.com/ZEE5Global, ZEE5 Global LinkedIn: https://www.linkedin.com/company/zee5global/